Natural Make Up Ingredients
When we say ‘ natural make up ingredients ‘
we actually want superior cosmetics
that are gentle and safely formulated.
“Neways products are formulated to maximize health and beauty while minimizing exposure to potentially harmful cosmetic ingredients.”
Jamie Anderson, Director of Personal Care Product Research
Perhaps it is what Neways left out of True Touch™ Cosmetics formulas that is most beautiful. Neways created the entire makeup line without known toxins, dioxins, irritants, carcinogens, and contaminants. TrueTouch™ Cosmetics features clean formulas that do not contain talc, kaolin, bentonite, mineral oil, petrolatum or phthalates.
All True Touch™ safety-conscious formulas are free of fragrance and added parabens.
Oh, yes, fragrance-free. And why…
The Neways Fragrance Advantage
Why Neways formulates fragrance free cosmetics
Neways has traditionally avoided the use of fragrances in their products because of potential concerns about allergic reactions and potentially harmful chemical byproducts, such as phthalates.
In 2005, the European Union was the first major government to address this fragrance issue, and they identified 26 common allergenic sensitizes. These are chemicals found in both natural and synthetic fragrances – and in fact, some of these chemicals are found in a variety of pure, natural essential oils.
Upon looking into possibilities for all-natural fragrances, Neways found that there were very few natural fragrance components that would achieve a pleasant product essence yet keep the stability of their products intact. As a result, Neways took the opportunity to follow the lead of the European Union in addressing this concern and is one of the first major companies to avoid these potential allergens as they formulate their products.
Neways has carefully selected both natural and synthetic European Union allergen-friendly fragrances for us in their product range. Each fragrance is free of phthalates and other potentially harmful chemical byproducts. As a result, the fragrances in their other product formulas that require fragrance are safety-conscious and allergen friendly. And TrueTouch Cosmetics are fragrance free.
You will notice the cosmetic ingredients are listed first. The point is clear. You are here to know what will be in your ‘natural’ cosmetics. Now you find competent answers without researching forever.
Neways is a natural cosmetic company that has been keeping undesirable, questionable ingredients out of their products from the beginning. Their technology has only improved.
You are looking for a company you can trust with your health. Neways refuses to include over 2,000 controversial ingredients when formulating all their health and well-being products. What they do include are for the benefit of your beautiful complexion and your radiance.
‘Natural Makeup’ Ingredients should mean superior and gentle natural cosmetics – safely formulated. Fragrance free makeup. No questionable ingredients. Finally. You just found a superior natural cosmetic company who had your best interests in mind from their beginning.
NATURAL COSMETIC INGREDIENTS IN INDIVIDUAL PRODUCTS
Ingredients are first, followed by product information then key benefits. Click on any image to go to the True Touch Cosmetic page on this site. Or click here…. more order information.
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Luminous Mineral Foundation Ingredients
Neways True Touch™ Luminous Mineral Foundation is a loose, radiant powder that creates a natural-looking, perfect complexion. This safe, effective formula features Soft Blend™ Technology for ultra-sheer yet comprehensive coverage.
The way it works is with naturally protective micro-milled minerals that promote a youthful complexion. This weightless foundation filters environmental damage and feels light, and it doesn’t take a lot to cover skin imperfections for a youthful, natural glow.
Luminous Mineral Foundation comes in three feather-light shades with natural complexion-matching pigments that enhance all skin tones.
Illuminate the contours of your natural beauty with this loose mineral powder. It provides
ultra-sheer, comprehensive coverage while naturally calming and protecting skin from daylight
and the environment. No bismuth which is an irritant to most skin. Bismuth may be the reason you thought, until now, that you could not wear mineral foundation.
• Creates a natural-looking, perfect complexion, soothing and calming skin
• Provides a velvety, soft, matte finish, enhancing natural skin tone
• Skin looks and feels younger. Skin is nourished with minerals.
• Micro-milled minerals offer natural complexion-matching pigments
Moisturize and protect. That’s the beauty of True Touch Moisturizing Foundation. This liquid blend offers light-to-medium coverage, effortless blendability, and a soft, natural finish.
You not only want a blended look, but you also want to protect your skin. You want moisture levels balanced. And you want to control oil, because the last thing you need is more skin imperfections.
Protect your skin, and let your true natural beauty show through. With Neways True Touch™ Moisturizing Foundation, you get excellent light-to-medium coverage without the cover-up feel or cover-up ingredients. This easy-to-apply liquid absorbs into the skin and blends with natural skin tones, while optical diffusers minimize the appearance of fine lines and wrinkles.
Soft Blend™ Technology gives this foundation optimal skin benefits: Daylight protection, vitamins and antioxidants, and effortless blendability. This non-clogging formula allows your complexion to thrive and evens out skin tones for a soft, natural finish.
Let your natural beauty shine. With a variety of shades to choose from, it’s easy to find the perfect True Touch™ Moisturizing Foundation colour for you and create a flawless look.
* Protects skin from daylight stresses and the environment
* Helps diminish the appearance of fine lines and wrinkles without clogging pores
* Moisturizes, evens, and corrects the complexion – allowing natural skin tone through
Corrective Primer Makeup IngredientsCyclopentasiloxane, dimethicone/vinyl dimethicone crosspolymer, dimethicone crosspolymer, hydrogenated polydecene, caprylyl methicone, polyglyceryl-3 polyricinoleate, caprylyl glycol, phenoxyethanol, tocopheryl acetate, methicone, isopentyldiol, silica, iron oxides (Cl77491, Cl77492, Cl77499), titanium dioxide (Cl77891), mica (Cl77019). May Contain: Ultramarines (Cl77007), chromium oxide greens (Cl77288).
Velvety-smooth formula that moisturizes the skin and eases the application of foundation. It evens skin tones, levels large pores, fills in fine lines, absorbs oil, and makes cosmetics more durable. Corrective Makeup Primer prevents foundation from setting into fine lines, and its light-reflecting powders help skin look great in any light.
This tone-correcting, skin-perfecting formula creates perfect skin texture and enhances the performance of True Touch™ foundation products. Using Soft Blend™ Technology, Corrective Makeup Primer’s ingredients create a beautiful complexion and a flawless finish.
Make your look last longer and appear smoother with Neways True Touch™ Corrective Makeup Primer.
* Prepares the complexion for foundation
* Creates perfect skin texture and tonality
* Blends effortlessly onto skin
* Boosts the performance of other True Touch™ complexion products
Hydrating Cream-to-Powder Make up IngredientsIsononyl isononanoate, C18-21 alkane, methyl methacrylate crosspolymer, polyethylene, isocetyl alcohol, dimethicone, polyglyceryl-6 polyricinoleate, methicone, retinyl palmitate, tocopheryl acetate, iron oxides (Cl77491, Cl77492, Cl77499), titanium dioxide (Cl77891). May Contain: Mica (Cl77019), bismuth oxychloride (Cl77163).
True Touch™ Hydrating Cream to Powder is a safe, effective creamy pressed foundation that applies as a liquid and dries to a flawless powder finish. Formulated with Soft Blend™ Technology, this foundation gives you a velvety-smooth application, lasting moisture, and a beautiful translucent medium-coverage finish.
So go for the smooth, dewy look you want, and rest easy knowing you’re getting moisturizers and protection for your skin as well. With seven beautiful shades to choose from, it’s easy to find the Hydrating Cream to Powder that matches your natural skin tone.
* Leaves the complexion looking dewy-fresh
* Provides a smooth, medium-coverage finish
* Leaves skin looking flawless and young
Translucent Loose Powder Makeup IngredientsBoron nitride, zinc stearate, lauroyl lysine, tocopheryl acetate, caprylyl glycol, phenoxyethanol, isopentyldiol, retinyl palmitate, mica (Cl77019), zinc oxide (Cl77947, iron oxides (Cl77491, Cl77492, Cl77499), titanium dioxide (Cl77891). May Contain: ultramarines (Cl77007).
True Touch™ Translucent Loose Powder is a talc-free, finely milled finishing formula that features Soft Blend™ Technology. This lightweight powder delicately sets foundation and blush with silky-smooth application, while its unique light diffusers highlight skin tones and reduce the appearance of fine lines and wrinkles.
Get natural, flawless coverage. Translucent Loose Powder’s single, colour-neutral shade works for most skin tones to create a radiant glow.
* Sets foundation and helps makeup last longer
* Gives skin a flawless, radiant glow
* Reduces the appearance of fine lines and wrinkles
* Controls moisture
Silky Pressed Powder Makeup IngredientsBoron nitride, silica, zinc stearate, ethylhexyl palmitate, vinyl dimethicone/methicone silsesquioxane crosspolymer, zea mays (corn) starch, hydrogenated polyisobutene, caprylic/capric triglyceride, dimethicone, caprylyl glycol, polyglyceryl-3 diisostearate, sodium dehydroacetate, bisabolol, isopentyldiol, phenoxyethanol, disodium EDTA, iron oxides (Cl77491, Cl77492, Cl77499), titanium dioxide (Cl77891), mica (Cl77019). May Contain: Ultramarines (Cl77007).
True age camouflage. Neways True Touch™ Silky Pressed Powder features light-diffusing pigments that help skin look radiant in any light.
This virtually weightless, silky-smooth pressed formula gives sheer, light-matte coverage that can be worn over liquid foundation or by itself. It creates a shine-free, smooth, even finish to your cosmetics and makes them more durable.
True Touch™ Silky Pressed Powder features Soft Blend™ Technology with 3-D powders that reflect light away from the skin, creating optical age camouflage. The brighter the light, the younger you look.
Make your skin look flawless and radiant. Neways True Touch™ Silky Pressed Powder comes in six colours to match skin tones, foundation, and concealer for a blended natural look.
* Evens out skin tone for a flawless finish
* Creates the appearance of instant youth
* Gives the complexion a delicate, light-matte finish
* Controls moisture and shine
* Easy application for on the go
Perfecting Concealer Makeup IngredientsDipentaerythrityl hexacaprylate/hexacaprate, tridecyl trimellitate, tridecyl stearate, isostearyl neopentanoate, microcrystalline wax, polyethylene, copernicia cerifera (carnauba) wax, boron nitride, acrylates crosspolymer, silica, polymethylsilsequioxane, bis-diglyceryl polyacyladipate-2, neopentyl glycol dicaprylate/dicaprate, polyglyceryl-6 polyricinoleate, HDI/trimethylol hexyllactone crosspolymer, ceresin, silica silylate, dimethicone, methicone, caprylyl glycol, phenoxyethanol, tocopheryl acetate, isopentyldiol, ascorbyl palmitate, iron oxides (Cl77491, Cl77492, Cl77499), mica (Cl77019). May Contain: Titanium dioxide (Cl77891), ultramarines (Cl77007), chromium oxide greens (Cl77288), manganese violet (Cl77742), chromium hydroxide green (Cl77289).
Perfecting Concealer is created with Soft Blend™ Technology, a unique combination of scientifically advanced ingredients that provide optimal skin benefits for an ideal complexion. What you’ll notice is excellent coverage with a weightless effect.
Awaken to a more refreshed, perfected look. Use it alone or with foundation to create even skin tones and a flawless finish.
* Fights the appearance of under-eye puffiness
* Covers under-eye circles
* Hides blemishes
* Conditions delicate skin
* Blends perfectly into the skin
* Brightens the eyes and complexion
* Creates a more energized and rested look
May contain: Titanium dioxide Cl77891), iron oxides (cl77491, Cl77492, Cl77499), carmine (Cl75470), red 30 (Cl73360), bismuth oxychloride (Cl77163), red 28 lake (Cl45410), red 36 (Cl12085), red 6 (Cl15850), red 33 (Cl17200), ultramarines (Cl77007), red 21 lake (Cl45380), yellow 5 lake (Cl19140), manganese violet (Cl77742), blue 1 lake (Cl42090), chromium oxide greens (Cl77288).
Featherweight, natural colour with excellent blendability. This talc-free powder glides smoothly over cheeks or wherever a little extra colour is needed. Infused with micro light-reflecting powders, Radiant Blush deflects flaws and brings out a natural-looking glow.
True Touch™ Radiant Blush features Soft Blend™ Technology, an exclusive combination of scientific ingredients that provides optimal skin benefits and adds radiant colour to cheeks. Choose any of the four longwearing, natural-looking shades, and enjoy an ideal complexion and flawless finish.
* Provides radiant, beautiful colour to cheeks
* Blends perfectly
* Calms and conditions the complexion
* Diffuses light to creat a flawless, youthful glow
* Brightens and accentuates facial features
This safe, effective, eye-friendly lash pretreatment is formulated with Soft Blend™ Technology to strengthen and thicken lashes, enhancing the colour and efficacy of True Touch™ Lengthening Mascara. With True Touch™ Mascara Primer, you can create a more dramatic look that will last longer than mascara alone. Color – white primer.
* Creates long and luxurious-looking lashes with beautiful volume
* Enhances mascara colour
* Extends mascara wear
* Helps give the eyes a more dramatic look
Lengthening Mascara Cosmetic IngredientsWater (aqua), acrylates copolymer, beeswax (cera alba), butylene glycol, copernicia cerifera (carnauba)wax, PVP, stearic acid, tribehenin, arginine, glyceryl stearate, hydrogenated cottonseed oil, silica, trimethylsiloxysilicate, caprylyl glycol, dimethicone, squalane, phenoxyethanol, sodium dehydroacetate, disodium EDTA, isopentldiol, panthenol, tetrahexyldecyl ascorbate, tocopheryl acetate, iron oxides (Cl77491, Cl77492, CL77499). May Contain: Ultramarines (Cl77007), titanium dioxide (Cl77891), mica (Cl77019), bismuth oxychloride (Cl77163).
Conditioned lashes that look silky-smooth. Whether you go for black, brown, or navy, you’ll get excellent coverage and dramatically beautiful lashes.
* Lengthens and thickens lashes
* Adds rich colour and abundant volume
* Wears long
* Won’t smudge or smear; water-resistant
* Conditions lashes
Formulated with Soft Blend™ Technology, these shadows offer weightless application with blendable, pigment-drenched colours. You get beautiful, silky colour and healthy skin because these shadows also provide special moisturizers and protective ingredients.
* Defines and accentuates eyes
* Creates versatile looks with effortless application
* Will not crease in lid fold
Shaping Brow Liner Cosmetic IngredientsC12-15 alkyl benzoate, ceresin, beeswax (cera alba), polyethylene, trimethylsiloxysilicate, copernicia cerifera (carnauba) wax, euphorbia cerifera (candelilla) wax, ricinus communis (castor) seed oil, pentaerythrityl rosinate, dimethicone, cetyl alcohol, tocopherol, silica silylate, ascorbyl palmitate, caprylyl glycol, phenoxyethanol, isopentyldiol, iron oxides (Cl77491, Cl77492, Cl77499), titanium dioxide (Cl77891). May contain: Mica (Cl77019).
* Defines the brows
* Accentuates eyes
* Make the eyebrows appear fuller, thicker and darker
* Helps give the eyes a more dramatic look
Neways True Touch™ Satin Lipstick infuses lips with satin-smooth, rich colour that gives durable wear while protecting lips with its advanced, moisture-rich formula complete with antioxidants. Each one of the 20 sumptuous shades glides smoothly onto lips and leaves creamy, rich, beautiful colour that lasts.
* Creates beautiful lips with rich colour definition
* Nourishes lips with antioxidants and moisturizing ingredients
* Provides light, creamy yet durable wear
* Leaves lips feeling soft
Precision Lip Liner Cosmetic IngredientsC12-15 alkyl benzoate, ceresin, beeswac (cera alba), polyethylene, copernicia (carnauba) wax, ricinus communis (castor) seed oil, cetyl alcohol, silica silylate, tocopherol, phenoxyethanol, caprylyl glycol, isopentyldiol, ascorbyl palmitate, red 28 lake (Cl45410, iron oxides (Cl77491, Cl77492, Cl77499). May Contain: Red 6 (Cl15850), titanium dioxide (Cl77891), carmine (Cl75470), mica (Cl77019), red33 (Cl17200), yellow 5 lake (Cl19140), manganese violet (Cl77742), bismuth oxychloride (Cl77163).
* Shapes and defines lips for full fabulous look
* Helps eliminate lipstick feathering
* Extends lipstick colour and wear
Why TrueTouch™ is Truly Different from Ordinary Cosmetics
No questionable makeup ingredients
Proprietary Soft Blend™ Technology
No added parabens
No animal testing
Not All ‘Natural Make-up’ Ingredients
Will Reveal Your Radiance Safely
When we say ‘Natural Makeup’ we want superior natural
cosmetics that are gentle and safely formulated. Definitely not
our mother’s make-up. Revealing fragrance free makeup
with no questionable ingredients. Finally, you have truly
found a natural cosmetic company that had your
best interests in mind from their beginning.
What this website is really about….
Preserving our radiance.
If I can be of service, ESSA Natural is my shop online.
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